COMPUTEX invited marketing partners last week to provide tips and guide the virtual exhibitors standing out in the digital world. Here's a recap from 電商人妻 , we hope you enjoy reading it as much as we do.
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✦ Media Marketing Trends for Online Trade Shows
👉All speakers (me included) stressed on the exhibition aim. Clearly defined goals are necessary to draft and implement a marketing strategy attuned to your needs. TechOrange 科技報橘
👉Most tech companies send drafted press articles to media before the show but not all of these are published. Companies should thus take note of the article length, attempt to link content to current tech trends, and so forth. Referencing recently released articles from peers or similar shows can also help with manuscript writing.
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✦ Enhance Precision Marketing and Customer Interaction
👉COMPUTEX has teamed up with Appier this year to leverage its predictive AI capabilities to empower data-driven decision making i.e. using data analysis to find the most effective marketing solution, pushing information in a more targeted manner. Appier
👉Appier is able to collect countless data (including user info and on-site behavior as well as interests) and integrate these into the user profile for analysis to provide hyper-personalized recommendations through diverse channels like app and website.
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✦ Online Video Marketing Tips
👉COMPUTEX collaborated with Whitelight Motion for its visual content this year; Founder and Animation Director Rex Hon came to share how to create brand influence from new angles through visual content. 白輻射影像 Whitelight Motion
👉Brand positioning is a common marketing strategy that lies in creating and building influence in order to own a space within an industry.
COMPUTEX is Everywhere – the concept for the trade show this year permeates through the entire creative process. The final product allows for technology to be felt rather than deliberately stating its presence given its image is already rooted in the heart of the audience.
👉Brands connect with audiences through a brand story and content. #COMPUTEXVirtual has been positioned this year as a life experience platform with the brand video used to convey the image of technology being intertwined with our daily lives.
👉“Some feel the rain, others just get wet” – I am quite fond of this phrase that Rex shared. The feelings evoked are more important than the product facts; this is the core belief behind visual content marketing.
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✦ B2B Social Media Marketing
👉Though many firms have created social media accounts, few are the ones who actively post content. Social media platforms differ so firms should choose the ones that are aligned to their needs e.g. YouTube is the only platform that reaches audience of all ages.
👉Keep a multi-channel marketing mindset when publishing similar topics or content and tailor these to the audience in each platform. Think of it as a one-stop marketing plan that splits the single content into a multi-platform publishing model.
👉What is the most important aspect of B2B marketing? We must return to the needs of the end user when thinking about the need of our corporate customers.
👉B2B marketing is an area that I have been working on myself so I appreciate the opportunity to learn and connect with experts in this field. This #COMPUTEXTalk was immensely rewarding.
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